Why need to write 1000 word article, when the visitor reads only headlines, highlighted text or scroll from top to down, they does not absorb everything and you lost 90% of your audience. As they pass by, they glance over, they snack. The solution is short blogging.
It's best not to try to write as much as possible, try to plan and spread the most interesting facts, concentrate on what's most important, write cleanly, and that's the key to the reader's heart.
Don't forget to give people some humor to make the reading a fun, use bulleted lists, write in short sentences.
This Works Best for Me
- Short and easy paragraphs: 3-4 sentences is the maximum, as it works psychologically to keep the reader's attention.
- Clear understandable subheadings: This gives the content an impression of cleanliness and more trust.
- Bulleted lists: This simplifies sentences and makes them clearer to understand.
- Highlighted Text: Use the bold tool to highlight the most important details so that after reading them, you can instantly understand what this article is about.
- A little humor: Because we are real people, not machines.
I Pay Most Attention to:
I love a post that says a lot with little. Every sentence should be worth its weight in gold.
There has to be room for some nuance, like jokes, quirks, and personality.
There is no need to overdo it, to give some space to the reader's imagination.
"Use quotation marks to separate specific text from the rest."
Eva Harber
Organized Writing
The lack of structure or thought can confuse the reader. I like some kind of planning so that I can present my thoughts in order.
Each section must know what it has to do.
If your blog is as well-designed as a good store shelf, I'm already on it.
Listicles with factual insight, when written not just like that, but in a style that provides real information.
Visually Friendly Formatting
A big block of gray text on a blog is not attractive.
The blog's I specially like must contain:
- Big Headlines;
- Short Paragraphs;
- White space to give room to breathe;
- A little of emojis 😜
An Emotional Article
Humor provides emotion by making it easier to read and at the same time catch a joke. It shouldn't be a rat race to see who can get the most. Free mind is what makes people human. If you can make me laugh and teach me something, I will read every word.
A little humor never hurt anyone.
If you are minimally funny and don't regret it, you are a winner.
Skimming and Writing
We consistently live in a world of skimming whether you like it or not. Readers let in a little, take a nugget of wisdom, and continue to look for new opportunities.
When writing, understanding and respecting this we must:
- Have obvious conclusions;
- Inject bold and highlighting the main points and ideas;
- Break down complex minds into easily digestible fragments;
- Avoid large blocks of text.
Basically, write the article as if the reader were reading after having an accident without direct eye contact with the police.
Features of Fast and Short Writing
Here is a structure we can use when writing articles:
- The Hook - Something important with a bit of humor in short.
- Extremely Important - Writing 3-4 sentences is enough.
- The Main Idea - Teach something. Create value. No nonsense.
- Short Lists or Steps - Make it easily digestible.
- Obvious Conclusions - Something you can use or remember.
- Final - Close with something chilly.
Final Thoughts
Assume that your reader is intelligent and understands what will hold their attention. These tools and tips will help you write as if you were writing a book to sell.
You don't need big sheets and a long article with everything packed tightly. Leave room for your thoughts to express themselves and breathe. Thank you for reading and I think you will benefit from it.
Image credit: freepik.com
